Marketing Strategy & Planning

What’s going on in the background to make sure marketing campaigns have impact and achieve results:

  • Audit, analysis, and research
  • Establishing the key demographic and carrying audience profiling
  • Setting objectives and KPIs
  • Plotting key dates and activities relevant to company growth and development
  • Selecting focussed campaigns
  • Devising appropriate methods of promotion and engagement with targeted audiences
  • Monitoring progress and measuring success